Panama is always
a good idea

Creating unique and memorable experiences with Truly Panama.

About Us

Who We Are

  • Founded in 2011 by Jonathan Zelcer.
  • Truly Panama is a premier destination management company located in Panama City, Panama.
  • We specialize in designing exceptional, tailor-made experiences for discerning travelers.
  • Our expert, locally based team possesses in-depth knowledge of Panama and continually explores new destinations to craft innovative and unforgettable journeys.

Our Services

Private Guided Tours

Discover Panama's beauty with expert guides. Explore hidden gems and experience authentic culture.

Hotels, Boutique Hotels & Villas

We provide access to luxurious accommodations, from world-class resorts to charming boutique hotels and private villas.

Event Planning & Logistics

From intimate gatherings to grand events, we handle all details for seamless execution.

Tailored Journey

Each trip is personalized to meet your desires and needs, ensuring you have a one-of-a-kind experience.

Inspiring Travel Experience

We inspire our clients with meticulously crafted journeys that capture the essence of each destination.

Exclusive Kosher Cuisine

Enjoy authentic Kosher meals prepared by renowned chefs, catering to your dietary needs.

Our Customer

Black Tomato

Black Tomato is a travel agency specializing in creating unique and personalized travel experiences. They are known for their creative itineraries and expert knowledge of destinations.

SmartFlyer

SmartFlyer is a travel agency specializing in luxury travel and curated itineraries. They are known for their high-touch service and attention to detail.

TCS World Travel

TCS World Travel is a high-end travel company that designs bespoke itineraries for discerning travelers. They have a reputation for creating immersive and unforgettable travel experiences.

Latin Excursions

Latin Excursions is a tour operator focused on showcasing the cultural richness and natural beauty of Latin America. They offer a wide range of experiences, from cultural immersion to adventure activities.

Exeter Latin America

Exeter Latin America is a specialist travel agency with a focus on bespoke travel to Latin America. They offer a wide range of experiences, from luxury vacations to adventure trips.

Our Team

Jonathan Zelcer

The President & Founder. Born and raised in Panama City, Panama, Jonathan studied Hotel and Restaurant Management in Switzerland and later completed a one-year course in Culinary Arts. With experience working for Starwood Luxury Collection in Geneva and The Ritz-Carlton St. Thomas, USVI. He has developed a strong background in service, marketing, and experience development. In recognition of his expertise, Jonathan was named a Conde Nast Travel Specialist in 2020 and 2021.

Always your main point of contact.

Jose Juzgado

Marketing Director

Monica Concepcion

Concierge and client service

Marco Alvarez

Operations Manager

Yesid Ahumada

Accounting

Daniel Simkin

Technology

Vetting & Product Development

Site Inspections

We conduct site inspections in various regions of Panama to find new experiences for our itineraries. Our team, including the Operations Manager, visit properties and scout for new experiences annually.
 

Product Development

We assess the potential of each experience to create or curate unique offerings. We consider logistics, compatibility with existing itineraries, and overall appeal for our clients.
 

Itinerary Design

All itineraries are designed in-house and are tailored to specific client preferences. Our team also provides personalized support and guidance for each new lead.

Overview of Panama

Why Visit Panama?

  • Great Connectivity: Direct flights to and from major cities in the US, Latin America, and the Caribbean, as well as European cities like Madrid, Frankfurt, Amsterdam, and Paris.
  • Quick Getaway: Its proximity to major US cities makes Panama an ideal destination for a short, convenient getaway.
  • Convenient Domestic Travel: The longest domestic flight within Panama is just 50 minutes.
  • Tropical Climate: Enjoy warm tropical weather year-round.
  • Biodiversity and Multiculturalism: Despite its small size, Panama boasts vast biodiversity and a rich mix of cultures.
  • Unique Cultural Heritage: Home to 7 indigenous tribes that preserve their culture and traditions. Rich history and Spanish heritage reflected in its architecture, including historic fortresses and the charming Panama Old Quarters.
  • The Panama Canal: A marvel of engineering that draws visitors worldwide.
  • Two Oceans, One Day: Experience both the Pacific and Caribbean coasts in a single day or spend a few nights exploring both during your stay.
  • Modern Infrastructure: Panama offers a safe environment with a well-developed infrastructure and a stable economy using the US Dollar.

Seasons

  • Dry Season (High Season): Mid-December to the end of March – perfect for outdoor adventures and beach relaxation.
  • Rainy Season (Green Season): April to mid-December – lush landscapes, fewer crowds, and excellent for wildlife spotting.
  • Special Highlights:
  • Whale Watching: Mid-June through October on the Pacific Coast.
  • Turtle Nesting and Hatching: July to January on both coasts.
  • Birdwatching: Year-round, with over 1,000 species to observe.
  • April to September: Despite light showers, still a great time for beach activities and rainforest excursions.

Top Properties

Endless Wonders

Panama City

Sofitel Casco Viejo

Sofitel Legend
Casco Viejo

PTYUB-P0165-Courtyard-View-El-Santuario.16x9

La Compañia
Hyatt

America Trade Hotel

American
Trade Hotel

Caribbean Heritage

Portobelo

Hotel-El-Otro-Lado-Portobelo-Panama

El Otro Lado

Mountain Escape

Boquete

Panamonte Inn

Finca Lerida

Island Adventure

Bocas del Toro

Nayara Bocas

La Coralina Island House

Tranquilo Bay

Caribbean Heritage

Valle de Anton

La Compañía del Valle Hyatt Spa

Marine Wonderland

Gulf of Chiriquí

Isla Secas

Isla Palenque

Key Activities in Panama

Rainforest & Cloud Forest Hikes

Panama boasts diverse ecosystems, including the lush rainforests and misty cloud forests, offering unparalleled hiking opportunities. Explore trails amidst towering trees, vibrant flora, and diverse wildlife.

Cultural Encounters

Immerse yourself in the rich cultures of indigenous communities, engaging in traditions and learning their unique ways of life. Experience authentic crafts, dance performances, and traditional cuisine.

Remote Beaches

Explore the diverse coastlines, from the vibrant Caribbean to the tranquil Pacific, discovering hidden gems and pristine beaches. Relax on white sand, swim in crystal-clear waters, and soak up the sun.

Snorkeling & Diving

Panama’s waters teem with marine life, offering unforgettable snorkeling and diving experiences, exploring vibrant coral reefs and diverse species. Encounter colorful fish, playful sea turtles, and perhaps even a majestic whale shark.

Deep sea fishing

Experience the thrill of deep sea fishing in Panama’s abundant waters. Cast your line and reel in a variety of fish, including marlin, tuna, and mahi-mahi.

Mangrove Kayaking

Paddle through the intricate network of mangrove forests, a unique ecosystem teeming with diverse wildlife. Observe birds, monkeys, and other creatures in their natural habitat.

Fly from ocean to ocean in under
one hour by private helicopter

Experience the breathtaking landscapes of Panama from a unique perspective. Soar over lush rainforests, pristine beaches, and the Panama Canal in a private helicopter.

Stay in the Old
Quarters in Panama City

Immerse yourself in the history and culture of Panama City by staying in the charming Old Quarters. Explore cobblestone streets, colonial architecture, and vibrant nightlife.

Visit Spanish forts & museums

Explore the rich history of Panama by visiting its well-preserved Spanish forts and museums. Discover artifacts, learn about the country’s colonial past, and gain insights into Panama’s cultural heritage.

Visit the Panama canal
and related historical sites

Witness the engineering marvel of the Panama Canal, a crucial waterway connecting the Atlantic and Pacific oceans. Explore the canal’s locks, learn about its history, and delve into its fascinating construction.

Enjoy a variety of
Panamanian cuisine

Savor the flavors of Panamanian cuisine, a delicious fusion of indigenous, Spanish, and African influences. Try traditional dishes like sancocho, patacones, and ceviche.

Sample itineraries by Truly Panama

Panama Family Adventure

9 days from $3,790 per person on double occupancy Prices are NET in USD

Panama Wildlife Encounters

7 days from $3,024 per person on double occupancy Prices are NET in USD

Panama’s Pacific Coast Explorer

10 days from $7,065 per person on double occupancy Prices are NET in USD

Small Executive Retreats

5 days from $4,690 per person on single occupancy Prices are NET in USD

Active Panama

11 days from $5,541 per person on double occupancy Prices are NET in USD

Romantic Panama

7 days from $5,031 per person on double occupancy Prices are NET in USD

Exclusive Panama

8 days from $14,001 per person on double occupancy Prices are NET in USD

Luxury Group Journeys

4 days. Please contact us for pricing Prices are NET in USD

How many days should I plan in Panama?

4-5 Days

Panama City, rainforest, culture and gastronomy

For a quick getaway, Panama City is perfect for a 4-5 day stay. Explore its historical sites, bustling streets, and enjoy the vibrant atmosphere, and even take a day trip to the rainforest or a remote beach by private boat.

6-12 Days

Remote regions, beaches, country side

For a slower pace and the chance to explore remote regions of the country, 6-12 days is recommended. You can even rent a car for a part of your trip and discover hidden gems and breathtaking landscapes.

Key Locations & Activities

Portobelo

Visit the Forts, explore the Spanish colonial architecture, relax on the pristine beaches and go snorkeling or diving and cultural encounters.

Panama City

Explore the Panama Canal, visit the historic Casco Viejo, relax on the beaches, enjoy the nightlife and take a day trip to the rainforest and islands.

El Valle de Antón

Hike to the dormant volcano, explore the lush rainforest, excellent bird watching, visit local market, wellness, outdoor activities.

Boquete

Visit coffee plantations, enjoy the breathtaking natural beauty, go hiking, ziplining, white-water rafting and bird watching.

Bocas del Toro

Explore the diverse islands, relax on the beaches, go snorkeling, diving, kayaking, surfing, and enjoy the relaxed island vibe and cultural encounters.

Gulf of Chiriquí

Go diving, snorkeling, fishing, whale watching, visit the islands of the archipelago and relax on the beautiful beaches.

Key Locations - How to get there

Panama City

Short flight from any major US city Great connectivity with LATAM and Caribbean.

Portobelo

1 hour and 30 minute land transfer from Panama City or 30 minute helicopter ride.

El Valle de Antón

2 hour land transfer from panama city or 1 hour heli flight from Panama City.

Boquete

50 minute flight from Panama City to David and 1 hour land transfer from David to Boquete.

Gulf of Chiriquí

50 minute flight from Panama City to David and a 1 hour and 30 minute land transfer to Boca Chica.

Isla Palenque

Isla Palenque and Islas Secas are both located in the gulf of Chiriqui for Isla Palenque you take a 15 minute boat transfer from Boca Chica.

Islas Secas

For Islas Secas you take a 1 hour and 20 minute flight from Panama City to the island with their own plane.

Bocas del Toro

50 minute flight from Panama City's domestic airport.

Bocas del Toro

If your hotel is one of the other island then a boat transfer of between 20 and 30 minutes depending to which island.

Bocas del Toro

If your hotel is in the main island then its a short land transfer.

Charter
flights

All can be accessed by private private plane or helicopter depending on each location.

Key Locations - Map

Panama general information

Panama has an area of approximately 75,420 km² (29,120 square miles), making it a small country in size but diverse in ecosystems and landscapes, with coastlines on both the Pacific Ocean and the Caribbean Sea.
 
In terms of population, Panama has around 4.5 million inhabitants (according to recent estimates), with a large part of the population concentrated in Panama City, the capital, which is also the main economic and cultural center of the country.
 
Panama borders Costa Rica to the west and Colombia to the east, with coastlines along both the Pacific Ocean and the Caribbean Sea

Budget range for luxury Panama

$350

Net Price

Per day per person.

$550

Net Price

Per day per person.

How we work

1st
Initial Contact

We receive your email and respond within 24-48 hours. We ask questions to understand your needs and expectations.

2nd
Itinerary Design

We design your itinerary based on information you provided during our initial call or email exchange.

3rd
Itinerary Review

We send a detailed digital itinerary including a net itemized quote in USD. This itinerary will also have general information about Panama.

4th
Fine-Tuning

We exchange emails for any necessary changes or preferences you request.

5th
Confirmation & Details

Once you approve the itinerary, we send a short digital form to gather specific details, like dietary restrictions, for our team.

6th
On-Site Support

When you arrive in Panama, you'll have access to our 24/7 concierge service for any assistance needed.

Fun Facts About Panama

  • Panama is the only country in the world where you can see both the Pacific Ocean and the Caribbean Sea in a single day.
  • Panama is home to over 1,000 bird species, making it a paradise for birdwatchers.
  • The world’s smallest monkey, the pygmy marmoset, is found in Panama.
  • Panama is a biodiversity hotspot, home to over 10% of the world’s known.
  • Panama was the first country outside the united states in which coca cola was sold.
  • Panama was the first Latin American country to adopt the U.S. currency as its own.
  • The first ocean-to-ocean flight was done over panama in 1913.
  • Senator john mccain was born in Panama.
  • Panama is slightly smaller than south carolina.

Contact Us

Ready to Go?

We’re excited to help you plan your dream Panama adventure.
Contact us to discuss your travel needs and receive a personalized itinerary.
Send an email

Thank you for your attention.

Questions and answers are welcome!